March Brimming with Innovation: PSA’s Event Highlights

From MWC in Barcelona to embedded world in Nuremberg, we immersed ourselves in the spirit of collaboration and technological advancement, putting the spotlight on strategic IoT partnerships and long-term engagement.

From March 3 to 6, the PSA team made a strong impact in Barcelona, engaging in high-impact discussions and expanding our industry presence. Under the leadership of John Hertrich (CEO) and Irina Tuzhikova (Head of the EIoT Business Unit), we cemented our reputation as a trusted, multi-faceted engineering partner – strengthening global alliances and driving new opportunities.

MWC provided a unique platform to explore emerging technologies and position PSA as a go-to provider of cost-efficient, scalable IoT solutions.

Key highlights included: 

1. 50+ high-potential meetings on potential cooperation for breakthrough innovations.
2. Strong interest in PSA’s expertise with intelligent medical devices, manufacturing automation, energy solutions, and consumer appliances. 
3. The growing demand for cross-technology integration, where PSA plays a pivotal role by delivering enterprise IoT, edge AI, and other next-gen applications backed by deep ecosystem knowledge. 

From March 11 to 13, at embedded world 2025 in Nuremberg, Barry Wells (Head of Global Sales) and John Hertrich (CEO) proudly introduced SmartLink IoT Suite – our comprehensive, partnership-driven approach to IoT acceleration.

At the Blues booth, visitors witnessed a live demo of SmartLink in action, highlighting how the seamless integration of best-in-class technologies empowers businesses to speed up time-to-market and achieve proven IoT outcomes faster than ever.

Our four-component formula in action:

• Toradex SoMs – a reliable, scalable foundation tailored to meet your performance needs;

• Blues connectivity tools – ensuring seamless, uninterrupted coverage;

• PSA’s integration mastery – crafting customized devices with interactive dashboards;

• IoT Launch’s strategic know-how – driving effective go-to-market execution. 

One of the show’s standout attractions was PSA-designed Duvall Espresso Machine – a groundbreaking appliance that brings cutting-edge technology into the world of coffee.

Designed for precision control, experimental customization, and flavor consistency, this first-of-its-kind machine transforms the barista experience. Visitors were captivated by its intelligent features and had the chance to savor the exceptional results of Duvall’s patented brewing system – a flawless fusion of technology and taste.