PSA at embedded world: Showcasing Innovation and Building Collaborations

We've leveraged this exciting event to showcase our latest innovations built on Toradex SoMs, and researched prospective projects in need of reliable engineering assistance.

At the Toradex booth, visitors could explore demos of our innovative Machine Vision System, designed to enhance print quality control, and the Espresso Machine, which integrates smart technology to offer a consistent coffee flavor. Both demos exemplified the power of embedded systems in transforming industries, showcasing the real-world applications of our expertise. Whether it’s automating complex manufacturing processes or delivering everyday convenience, PSA’s embedded solutions are built to push the boundaries of what’s possible.

At PSA, we believe that collaboration is key to driving innovation. Our CEO, John Hertrich, led the charge, holding an impressive 20 meetings to promote our extensive experience in embedded technology. From embedded software platform developers to hardware companies, contract manufacturers to embedded service providers, the event allowed us to connect with the very best in the field, unveiling forward-looking opportunities. 

Most of the discussions held during embedded world revolved around building strategic partnerships that focus on addressing client needs in an ever-evolving technological landscape. Whether it’s developing advanced control solutions or providing hardware integration for IoT systems, PSA’s flexibility and depth of knowledge accumulated over 30 years, allow us to offer the most innovative and cost-effective development solutions to meet and exceed clients’ expectations.

1. Partnerships Are the Future. Many of the conversations at the event highlighted the growing need for deeper, more integrated partnerships. As embedded systems become more complex, it’s clear that collaboration across the development lifecycle—from hardware design to software integration—is essential to delivering next-generation solutions.
   
2. Client-Centric Innovation. Throughout the event, PSA emphasized its client-first approach. Our flexibility, technical expertise, and dedication to meeting the specific requirements of each client ensure that we stay at the forefront of embedded system innovation.
   
3. Expansion in Embedded Technologies. As we engaged with embedded software and hardware companies, it became evident that there’s an increasing demand for customizable platforms and seamless integration between systems. PSA is excited to be a part of this dynamic shift, where we can leverage our expertise to offer embedded solutions tailored to various industries, from healthcare to transportation.

As we reflect on our time at embedded world North America, it’s clear that the future of embedded systems is bright—and PSA is well-positioned to be at the forefront of this technological evolution.