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John Hertrich, President and CEO
John Hertrich founded Professional Software Associates, Inc. (PSA) in 1993 and has been working in the industry for over 30 years. He is experienced in all facets of software design, implementation, project management, and business operations. As owner, President and CEO of PSA, he oversees operations and business development with a focus on building lasting partnerships with valued clients and developing a global team of talented resources.
Under Mr. Hertrich's leadership, in 1994, PSA collaborated with the creators of a cross platform graphical user interface tool for desktop and embedded systems, successfully building a service organization to provide consulting services. In 1997, the relationship was extended, forming a joint venture company, Zinc Software Services, where Mr. Hertrich served as President. Upon acquisition by Wind River Systems in 1999, Mr. Hertrich served as a Senior Project Manager in their Professional Services Business Unit managing high profile projects in a variety of engineering domains in the United States and internationally.
Prior to PSA, Mr. Hertrich served as a software engineer developing 3D engineering analysis programs integrated with leading CAD systems for Variation Systems Analysis, Inc. During this period, Mr. Hertrich co-authored a patent for engineering analysis (U.S. Patent 5,586,052). Before joining Variation Simulation Analysis, he was a staff engineer for the U.S. Army developing remote control software and led the development of a robotics laboratory for testing emerging robotic technology.
Mr. Hertrich holds a Bachelor of Science degree in Mechanical Engineering from Michigan Technological University.
Kathi Simmonds, CFO and Executive Vice President
Located at U.S. headquarters in the state of Michigan, as CFO and Executive Vice President, Kathi Simmonds' responsibilities include the management of global finances and operations, tax planning, and Human Resources for PSA's Team of professionals in Michigan, Florida and its Research and Development Center in Eastern Europe.
Ms. Simmonds earned her Bachelor Degree in Business from Walsh College of Accountancy and Business Administration bringing to PSA a distinguished career path of 20 plus experienced years in the banking, automotive, engineering, and construction industries including 11 years of investigative accounting from owning her own bookkeeping firm.
Her conservative business leadership and dedication to success mirrors PSA's mission to reflect the total expectations of our clients, our industry, and our employees in Teamwork, Quality and Satisfaction.
Meg Carlson, Business Relationship Manager
As Business Relationship Manager, located in our Clearwater, Florida office, Meg Carlson utilizes her 10+ years of experience in business development and customer service to effectively oversee Account Management.
She works with new business opportunities, balancing her time extracting project requirements and expectations to produce award-winning bids, while staying involved from project kick-off to delivery. As our customer’s advocate, Ms. Carlson’s primary focus is cultivating long-lasting relationships by ensuring our customer’s experience is exemplary.
Elena Sankina, Director
As Head of the Administrative Department at PSA's Research and Development Center located in Minsk, Belarus, the mission of Elena Sankina is to support the company's successful and smooth operation by planning and overseeing a variety of services, including labor relations, supervision and orientation of staff, contracts and payroll issues, budget planning and cost optimization.
Ms. Sankina is a highly organized and energetic multi-tasker with more than 16 years of management experience in logistics, sales, and IT. Her good command of English contributes to efficient communication with PSA's headquarters in the United States. Prior to PSA, Ms. Sankina managed the Belarus branch office of the largest Google partner in the Baltic States.
Ms. Sankina earned her Bachelor Degree in Applied Mathematics and Informatics, as well as Economics.
Sergey Ostromukhov, Director of Engineering
With almost two decades of successful IT and management experience as reference, Sergey Ostromukhov holds the position of Director of Engineering at PSA's Research and Development Center located in Minsk, Belarus. Mr. Ostromukhov started his professional journey in 1999. During his career path, he participated as a software developer and led as a manager a variety of successful projects across multiple industries, including information security, military, manufacturing, transportation, rail, and aviation for private and state customers. His project engagements included software, firmware, hardware and complex system development, along with project management. Additionally, he served as Deputy Director for the Computer Research Institute, NIIEVM, based in Minsk. His practical knowledge combined with keen business sense have allowed Mr. Ostroumukhov to excel throughout his career. He currently oversees all aspects of engineering and development, as well as coordinates activities with the U.S. offices and PSA's clients.
Mr. Ostromukhov's dedication to quality business practices and his no-nonsense technical approach have made him a key player for PSA. His strategic leadership is evident in the successful operational management within the Eastern European office. As a strategic leader, Mr. Ostromukhov participates in continuous improvements to process and policy in support of PSA’s goals.
Mr. Ostromukhov holds a Master of Science degree in Information Technology, as well as a Master of Science in Business Administration.